Golden Rod

That’s right! Printing letters, self-mailers and postcards on Goldenrod paper substantially improves response.

Why?

2 Reasons: First: it gets seen in the mail. Over 80% of mail is sent using white paper and envelopes-- so an attention getting color like golden rod makes your postcard stand out from the rest of the mail.

Second: unlike BRIGHT overbearing colors, Goldenrod is still easy on the eyes. Darker colors like greens, red and dark blue allow very little contrast with black ink making it hard to read. Goldenrod is still a nice attention getting color but it’s also easy to read, so you don’t get a headache just looking at the postcard.

Also remember that printing with color ink RARELY (if ever) improves response…we’ve even seen it reduce response. If you do use color ink the best place is always in the headline. Use Red ink in the headline and leave the rest of it black…

Instead of spending extra money on full color (despite what the printer tells you), spend that money to send out MORE of your mailings on Goldenrod paper and black ink CONTINUE>>